The portrayal of disability rights in the media reinforces everyone’s right to participate in society
Accessible and inclusive media belongs to everyone. Vikes promotes journalism and communication in which people with disabilities are portrayed as active members of society, experts, and storytellers.
The media determines who is seen and heard in society. However, people with disabilities often remain invisible in the media or are portrayed stereotypically, without a voice of their own or their own experiences.
Media that promotes the disability rights refers to journalism and communication that reinforces equality, accessibility, and the right of people with disabilities to participate in public discourse on their own terms.
Vikes' ''Disability Rights in the Media” sub-program promotes accessible and equitable media by making media content and practices more inclusive.
Our work may include, for example:
- training on accessible communication and inclusive journalism
- supporting disabled journalists and media professionals
- collaboration with disability organizations
- improving accessibility in media work
- media content that breaks down stereotypes and promotes inclusion
The goal of our sub-program, "Disability Rights in the Media," is to create a media landscape in which disabled people are not merely subjects of news stories, but active participants, experts, and storytellers.
Accessible and equal media belongs to everyone.
Expected results
- Media accessibility and inclusivity will improve.
- The participation of disabled journalists and media professionals in the media sector will increase.
- Stereotypes about disabled people will decrease in the media.
- Disabled people will have more space to share their own experiences and perspectives.
- Equality and inclusion will be strengthened in public discourse.